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Out of over 400 applications and after a rigorous selection process, eight (8) dynamic and ingenious food entrepreneurs have been selected as part of the inaugural cohort of the Narrative Changers African Food Fellowship. The six months fellowship, which will commence in January 2022, is a pioneering initiative by Changing Narratives Africa, an organization committed to changing the negative stereotypes about Africa by showcasing entrepreneurial innovation and celebrating Africa’s contributions to the global food ecosystem.

The first of its kind, the Narrative Changers Food Fellowship will globally showcase the innovation of African food entrepreneurs who are committed to promoting the authenticity and richness of African food brands and cuisine. The fellows will also receive tailored coaching, support and training that will enable them to get their products on global shelves focusing on North America, Europe, and Asia.

These eight entrepreneurs, whose businesses have shown proof of commitment to promoting positive narratives about Africa and African businesses will receive training, coaching, market linkages and support with market entry and supply chain processes that will enable them scale their products globally while ensuring that more people experience the diversity and richness of the Continent’s gastronomic heritage.

The principal outcomes of the fellowship will include the rapid scaling of proudly African products on grocery shelves in North America, Europe & Asia, the creation of at least 100 new jobs in the companies of the Narrative Changers Food Fellows in 12 months (July 2022 to July 2023) and improved livelihoods of at least 100,000 farmers in 24 months (July 2022 to July 2024).

The members of the first cohort of the Narrative Changers African Food Fellowship are:

Reel Fruit
Affiong Williams

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ReelFruit is a proudly Nigerian company, bringing healthy dried fruits snacks from West Africa to the world. It converts Nigeria’s abundant supply of tropical fruits from farmers across the country that would otherwise go to waste into delicious, healthy snacks.

The company is 100% run by women, and 55% of its 80 employees are women!

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Reel Fruit
Affiong Williams

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JAM The Coconut Food Company
Ebun Feludu

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JAM produces an innovative array of products made of coconut. A woman-led and run business, its products include Coconut Cinnamon Ball, Coconut Flakes, and a range of body care products –

Coconut  Oil,  Coconut  Lemon  Oil,  Activated Coconut  Charcoal,  Coconut  Black  Soap and  Silk  Coconut  Body  Butter.

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JAM The Coconut Food Company
Ebun Feludu

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Sorello
Aderoju Adeola Odunsi

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Sorello Food and Beverage Manufactures healthy beverages and foods for African & International markets.

Product range includes herbal teas, antioxidant and caffeine free drinks.

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Sorello
Aderoju Adeola Odunsi

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Micky Foods
Michael Arkutu

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Micky Foods Limited processes, packages ready to eat snack products in Ghana, West Africa. This brand shares African stories, cultures and history through snacks. Product range includes assorted flavor variations of plantain chips, peanut snacks and cashew nuts.

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Micky Foods
Michael Arkutu

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AACE Foods
Temi Jebutu

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AACE Foods processes, packages, and distributes nutritious and tasty spices, seasonings, snacks & flours made from the best of West Africa’s fruits, herbs, vegetables, and cereals. AACE produces 100% natural products, with traceability from it partnership with over 10,000 farmers spread across the West African region.

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AACE Foods
Temi Jebutu

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Phronesis Foods
Chichi Eriobu

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Phronesis processes, packages, and distributes Ukwa – a nutritious superfood high in potassium, plant-based protein and wellness boosting natural fiber. Its product lines consists of Dried Ukwa, Roasted Ukwa , Snack, Ukwa Poundo, Ukwa Flour, and Coated Ukwa Snack.

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Phronesis Foods
Chichi Eriobu

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UFARMY
Kafilat Adedeji

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Ufarmy offers innovative food condiments processed from organically cultivated, protein rich, mushrooms.

Product range includes herbs, spices, and natural food seasonings.

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UFARMY
Kafilat Adedeji

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KnK Peppers
William Omamo

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KnK offers high quality chilli peppers unique to Kenya’s Utonga Pepper Estate and renowned for its heat, flavor, and rare varieties.

Its range of products including KnK Extra Hot Chilli pepper oil, Hot Honey, Fiery Hot Sauce, African Cayenne etc.

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KnK Peppers
William Omamo

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The Narrative Changers African Food Fellowship, which will run annually, is one of the initiatives of Changing Narratives Africa targeted at promoting the authenticity, diversity, and richness of African cuisine, and increase the competitiveness of African food brands globally.

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