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BUILDING BRIDGES BETWEEN AFRICA AND THE REST OF THE WORLD

We believe that connections made through food are a powerful way to change narratives.

We are committed to changing narratives about Africa by celebrating Africa’s contributions to the global food ecosystem, showcasing our innovations and cooking methods, amplifying and scaling proudly African food and beverage brands, and ensuring that more people globally experience the diversity and richness of the Continent’s gastronomic heritage and exciting future.

VALUES

Optimistic We strongly believe that Africa has a bright future, driven by its dynamic entrepreneurs and youth. Our confidence in the continent fuels our drive to change mindsets and achieve impact.

Innovation We are problem solvers. We embrace challenges, leveraging data and technology to deploy solutions in our ecosystem.

Integrity We are transparent, accountable, and honest in our engagement with all stakeholders and all aspects of our operations.

Partnerships: We believe that working with others is critical to our success and impact.

2021/2022 NARRATIVE CHANGERS AFRICA FOOD FELLOWS

Reel Fruit
Affiong Williams

ReelFruit is a proudly Nigerian company, bringing healthy dried fruits snacks from West Africa to the world. It converts Nigeria’s abundant supply of tropical fruits from farmers across the country that would otherwise go to waste into delicious, healthy snacks.

The company is 100% run by women, and 55% of its 80 employees are women!

Reel Fruit
Affiong Williams

ReelFruit is a proudly Nigerian company, bringing healthy dried fruits...

JAM The Coconut Food Company
Ebun Feludu

JAM produces an innovative array of products made of coconut. A woman-led and run business, its products include Coconut Cinnamon Ball, Coconut Flakes, and a range of body care products –

Coconut  Oil,  Coconut  Lemon  Oil,  Activated Coconut  Charcoal,  Coconut  Black  Soap and  Silk  Coconut  Body  Butter.

JAM The Coconut Food Company
Ebun Feludu

JAM produces an innovative array of products made of coconut....

Sorello
Aderoju Adeola Odunsi

Sorello Food and Beverage Manufactures healthy beverages and foods for African & International markets.

Product range includes herbal teas, antioxidant and caffeine free drinks.

Sorello
Aderoju Adeola Odunsi

Sorello Food and Beverage Manufactures healthy beverages and foods for...

Micky Foods
Michael Arkutu

Micky Foods Limited processes, packages ready to eat snack products in Ghana, West Africa. This brand shares African stories, cultures and history through snacks. Product range includes assorted flavor variations of plantain chips, peanut snacks and cashew nuts.

Micky Foods
Michael Arkutu

Micky Foods Limited processes, packages ready to eat snack products...

AACE Foods
Temi Jebutu

AACE Foods processes, packages, and distributes nutritious and tasty spices, seasonings, snacks & flours made from the best of West Africa’s fruits, herbs, vegetables, and cereals. AACE produces 100% natural products, with traceability from it partnership with over 10,000 farmers spread across the West African region.

AACE Foods
Temi Jebutu

AACE Foods processes, packages, and distributes nutritious and tasty spices,...

Phronesis Foods
Chichi Eriobu

Phronesis processes, packages, and distributes Ukwa – a nutritious superfood high in potassium, plant-based protein and wellness boosting natural fiber. Its product lines consists of Dried Ukwa, Roasted Ukwa , Snack, Ukwa Poundo, Ukwa Flour, and Coated Ukwa Snack.

Phronesis Foods
Chichi Eriobu

Phronesis processes, packages, and distributes Ukwa – a nutritious superfood...

UFARMY
Kafilat Adedeji

Ufarmy offers innovative food condiments processed from organically cultivated, protein rich, mushrooms.

Product range includes herbs, spices, and natural food seasonings.

UFARMY
Kafilat Adedeji

Ufarmy offers innovative food condiments processed from organically cultivated, protein...

KnK Peppers
William Omamo

KnK offers high quality chilli peppers unique to Kenya’s Utonga Pepper Estate and renowned for its heat, flavor, and rare varieties.

Its range of products including KnK Extra Hot Chilli pepper oil, Hot Honey, Fiery Hot Sauce, African Cayenne etc.

KnK Peppers
William Omamo

KnK offers high quality chilli peppers unique to Kenya’s Utonga...

LEADERSHIP

 

Ndidi Okonkwo Nwuneli, MFR

Founder

Ndidi Okonkwo Nwuneli is an expert on African agriculture and nutrition, entrepreneurship, social innovation, and youth development. She has over 25 years of international development experience and is a recognized serial entrepreneur, author, public speaker, and consultant.

Ndidi serves on the boards of the Rockefeller Foundation, the Global Alliance for Improved Nutrition (GAIN), AGRA, the Young Global Leaders of the World Economic Forum, Nigerian Breweries Plc. (Heineken), Godrej Consumer Products Ltd. India, Fairfax Africa Holdings Canada, Royal DSM Sustainability Board, Netherlands, and the African Philanthropy Forum. She previously served on the Boards of Nestle Nigeria Plc., the World Vegetable Center, Businessday Newspapers and Cornerstone Insurance Plc.

Ndidi started her career as a management consultant with McKinsey & Company, working in Chicago, New York, and Johannesburg. She returned to Nigeria in 2000 to serve as the pioneer executive director of FATE Foundation, supporting young entrepreneurs to start and scale their businesses. In 2002, she established LEAP Africa to inspire, empower, and equip a new cadre of principled, disciplined, and dynamic young leaders in Africa. In the same year, she established NIA to support female university students in Nigeria to achieve their highest potential.

Ndidi is the co-founder and Executive Chair of Sahel Consulting Agriculture & Nutrition, which works across Africa shaping policies and implementing ecosystem solutions. As the co-founder of AACE Foods, which produces a range of packaged spices, seasonings, snacks and cereals for local and international markets, Ndidi has propelled the growth of a catalytic business. As the founder of Nourishing Africa, a digital funding, training and knowledge hub, she is supporting entrepreneurs in 37 African countries.  Her latest start-up is Changing Narratives Africa committed to changing global mindsets about Africa by showcasing the Continent’s contributions to the global food ecosystem through the pioneering work of her dynamic people, their innovations, and products.

Ndidi was recognized as a Young Global Leader and a Schwab Social Innovator by the World Economic Forum and received a National Honor from the Nigerian Government. She was recognized as one of the 20 Power African Women by Forbes, as one of the 100 Most Influential Africans by New African Magazine and received the 2021 Harvard Business School Alumni Achievement Awards, the highest honors given by the school. She is a TED Global and TED Women speaker.

Ndidi is the author of “Social Innovation in Africa: A Practical Guide for Scaling Impact,” and “Food Entrepreneurs in Africa: Scaling Resilient Agriculture Businesses,” both published by Routledge. She is also the author of “Working for God in the Marketplace.”

Ndidi holds an M.B.A. from the Harvard Business School and an undergraduate degree with honors from the Wharton School of the University of Pennsylvania. She was a Senior Fellow at the Mossavar-Rahmani Center for Business & Government at the Harvard Kennedy School and an Aspen Institute New Voices Fellow. She is currently a visiting Scholar at Max Bell School of Public Policy at McGill University.

CONNECT WITH US

Send us a message: info@changingnarrativesafrica.com

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